The Paradox of Choice

Barry Schwartz

Barry Schwartz

Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions--both big and small--have become increasingly complex due to the overwhelming abundance of choice with which we are presented.

We assume that more choice means better options and greater satisfaction.

In The Paradox of Choice, Barry Schwartz explains at what point choice--the hallmark of individual freedom and self-determination that we so cherish--becomes detrimental to our psychological and emotional well-being.


Type: Book


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