Chris Hunter, Robert Klanten
The Ride is about custom motorcycles as motorcycles are meant to be and the people who build and drive them.
Similar to the fresh contemporary scene that has established itself around bicycles in the last few years, the motorcycle is currently undergoing an aesthetic rebirth. A young subculture worldwide is discovering the motorcycle as an expression of personality and creativity. The Ride explores motorcycle riding as it is meant to be: as a means of getting around with attitude, an extension of one's own body, an expression of personal freedom, but also as a significant challenge to technical expertise, craftsmanship, physics, discipline, and driving skill.
The Ride focuses on those who are creating customized motorcycles that come as close as possible to one's own vision of how pure riding should be. The spirit of this young motorcycle scene is reminiscent of that of current bike frame builders or even today's new food subculture. It's about making, transforming, or designing something with your own hands. In this case, something that will get a person from A to B, makes noise, smells, vibrates, and comes to life. What could be more exciting and satisfying?