Advertising Concept Book - Happy Valley Pete Barry Book

Advertising Concept Book - Pete Barry

$50.00

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Pete Barry

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially sketched by the author - also reinforce the book's core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.

Features

Experience the high-fidelity audio of vinyl

Direct-drive, DC servo motor

Fully manual operation

Adjustable dynamic anti-skate control

Selectable 33/45/78 RPM speeds

Professional-grade anti-resonance, die-cast aluminium platter with felt mat

AT-HS6 universal ½"-mount headshell and AT-VM95E Dual Magnet phono cartridge with 0.3 x 0.7 mil elliptical stylus

AT-VM95E cartridge is compatible with any VM95 Series replacement stylus, offering a wide choice of options for every budget and application

Balanced S-shaped tonearm with hydraulically damped lift control and lockable rest

Built-in switchable phono pre-amplifier for phono- or line-level output

Stroboscopic platter with speed indicator

Variable pitch control with quartz speed lock

Removable plug-type target light for easier cueing in low light

Damped base construction for reduced low-frequency feedback coloration

AC adapter handles AC/DC conversion outside of the chassis, reducing noise in the signal chain

Convert your vinyl records to digital audio files by downloading and using the free Mac- and PC-compatible Audacity recording software (or software of your choice)

Includes: USB cable, detachable RCA output cable (dual RCA male to dual RCA male), AC adapter, 45 RPM adapter, counterweight, felt mat, and removable hinged dust cover

Type: Books

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Advertising Concept Book - Pete Barry

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