Alchemy - Rory Sutherland

Rory Sutherland

$33.00

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Rory Sutherland

Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?

Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong- we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.

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Click & Collect : Collingwood Shop

When ordering online you can choose 'Click & Collect' at our 294 Smith Street, Collingwood shop. We have a $20 minimum for 'Click & Collect', and orders are usually ready within an hour (excluding pre-orders). We will email you confirming when your order is ready to collect. Orders can be collected 11am-5pm each day and we would appreciate it if you could collect your order within a week.

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Alchemy - Rory Sutherland

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